The Launch Strategy Behind a 7-Figure Yoga Business | Nathania Stambouli

Aug 29, 2025

Nathania Stambouli, founder of Yogi Flight School, shares her remarkable journey from a corporate marketing career to building a seven-figure online yoga business. She reveals her pivot to digital teaching during the pandemic and how she generated $60K in just three months. Nathania dives into essential strategies like utilizing free masterclasses, effective email marketing, and community-driven coaching. She also discusses the psychological aspects of pricing and the importance of establishing a steady income stream through innovative revenue models.

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ANECDOTE

From Corporate Desk To Yoga Studio Owner

Nathania left a 10-year corporate marketing job after a yoga teacher training and dove into teaching full time.
She bought a yoga studio, hated the operational work, and felt trapped by day-to-day chores.

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ANECDOTE

Pandemic Pivot Led To $60K In 3 Months

COVID shut down her brick-and-mortar studio and became the trigger to pivot online.
In three back-to-back launches she made about $60,000 from online programs and sold the studio during the pandemic.

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ADVICE

Pick One Launch Strategy And Master It

Do one repeatable strategy and optimize it instead of chasing shiny objects.
Lead with value: host free live masterclasses to build your email list and audience.

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From Studio to Studio: Transitioning to Online Yoga

01:53 • 11min

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Navigating the Digital Entrepreneurship Landscape

12:47 • 6min

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Mastering Yoga Pricing Strategies

18:19 • 9min

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Navigating Recurring Revenue in Yoga Business

27:32 • 6min

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Building a Profitable Yoga Business

#563 Ready to turn your passion into a seven-figure online business? In this episode, host Brien Gearin chats with Nathania Stambouli, founder of Yogi Flight School, who built a seven‑figure online business teaching people how to master handstands and arm balances. Nathania shares her inspiring journey from leaving a corporate marketing job to pivoting during the pandemic, launching her program online, and generating $60K in just three months. She breaks down the exact launch strategy she still uses today, lessons learned from pricing her offers, and how she grew her business with free masterclasses, email marketing, and community-driven coaching. Whether you're an aspiring entrepreneur or growing your digital business, this episode is packed with actionable insights!

What we discuss with Nathania:

+ Building a seven‑figure online business

+ Leaving corporate marketing for yoga

+ Pivoting from studio to online teaching

+ Launching Yogi Flight School during the pandemic

+ Generating $60K in three months

+ Free masterclasses as a growth strategy

+ Pricing strategies and mindset shifts

+ Using email marketing to drive sales

+ Growing a coaching-based community

+ Lessons learned from scaling a team

Thank you, Nathania!