Forte Growth Rand Fishkin – 'Zero click marketing' is closer than ever
Oct 3, 2023
SEO expert Rand Fishkin discusses 'Zero Click Marketing' and the importance of audience research for marketers. They also emphasize the significance of email marketing, choosing the right platform, and building a brand beyond Google. The chapter concludes with insights into marketing video games versus B2B software.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
A Background in SEO and Transition to Spark Toro
02:19 • 2min
Audience Research: Understanding Behaviors and Preferences
04:29 • 24min
The Importance of Email Marketing and Choosing the Right Platform
28:09 • 17min
Improving Email Engagement for a Large Finance Subscriber List
45:20 • 3min
Brand Building and Search Queries
48:09 • 11min
Discussing Side Hustles and Passion for Making Video Games
59:07 • 3min