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Forte Growth

Rand Fishkin – 'Zero click marketing' is closer than ever

Oct 3, 2023
SEO expert Rand Fishkin discusses 'Zero Click Marketing' and the importance of audience research for marketers. They also emphasize the significance of email marketing, choosing the right platform, and building a brand beyond Google. The chapter concludes with insights into marketing video games versus B2B software.
01:01:39

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building a strong brand requires identifying your strengths and focusing on the platforms where you excel the most.
  • Adapting to the increasing prevalence of zero-click marketing involves engaging with various platforms and establishing a strong brand presence.

Deep dives

Building a Brand Through Focus and Passion

Building a brand requires focus and a deep understanding of your audience. It is important to identify your strengths and focus on the platforms where you excel the most. Whether it's writing, Instagram, LinkedIn, or YouTube, choose one or two channels that align with your skills and interests. This allows you to build a strong brand that resonates with your audience and drives engagement. Additionally, prioritize email marketing as it is a powerful tool for connecting with your audience and driving long-term success. Focus on building a strong email list by providing valuable content and solving your audience's pain points.

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