Rand Fishkin – 'Zero click marketing' is closer than ever
Forte Growth
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The Importance of Email Marketing and Choosing the Right Platform
This chapter emphasizes the significance of using email as a marketing channel, highlighting its potential for driving engagement and revenue compared to social media platforms. It discusses platforms like LinkedIn, Mastodon, and Reddit that can be valuable for marketing purposes based on the target audience and nature of the product. The chapter also emphasizes the challenges faced by niche websites relying solely on Google for revenue generation and the need to build a brand and unique content.
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