24min chapter

Forte Growth cover image

Rand Fishkin – 'Zero click marketing' is closer than ever

Forte Growth

CHAPTER

Audience Research: Understanding Behaviors and Preferences

In this chapter, they discuss the importance of audience research for marketers and how it involves understanding behaviors, demographics, preferences, and sources of influence. They highlight the significance of knowing audience engagement with podcasts, YouTube channels, publications, and events, as well as understanding the language they use to describe themselves and their problems.

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