Rand Fishkin – 'Zero click marketing' is closer than ever
Forte Growth
00:00
Audience Research: Understanding Behaviors and Preferences
In this chapter, they discuss the importance of audience research for marketers and how it involves understanding behaviors, demographics, preferences, and sources of influence. They highlight the significance of knowing audience engagement with podcasts, YouTube channels, publications, and events, as well as understanding the language they use to describe themselves and their problems.
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