The Economics of Everyday Things 100. Podcasts
168 snips
Jul 21, 2025 
Jeremy Johnston, an audio engineer at the Freakonomics Radio Network, joins to shed light on the intricacies of podcast creation. He discusses the meticulous planning and collaboration required to produce high-quality content. The conversation dives into how music enhances storytelling and the financial mechanics of podcast monetization, including advertising strategies and pricing models. Johnston also shares insights into the evolving landscape of podcast advertising, making for a fascinating peek behind the curtain of podcast production.
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Six-Week Episode Production
- Producing a weekly 20-minute podcast episode requires about six weeks of work across multiple stages.
- Managing staggered progress on several episodes simultaneously is essential for maintaining the schedule.
Infinite Everyday Topics
- Episode topics are curated from an extensive list developed from research and listener suggestions.
- Exploring commonplace items closely reveals surprising economic stories worth telling.
Choosing Impactful Topics
- Identify episode ideas that offer novel economic angles and avoid repetitive stories about internet disruption or private equity.
- Vet topics to ensure they fit the show's scale and economic focus within a 20-minute format.