Navigating Podcast Advertising

What goes into creating an episode of The Economics of Everyday Things? And how do shows like this one make money? Zachary Crockett turns the mic on himself.

• SOURCES:
  • Gabe Tartaglia, vice president of podcast and satellite monetization at SiriusXM.
  • Gabe Roth, editorial director of the Freakonomics Radio Network.
  • Sarah Lilley, senior producer of The Economics of Everyday Things.
  • Jeremy Johnston, audio engineer at the Freakonomics Radio Network.
  • Daniel Moritz-Rabson, fact-checker at the Freakonomics Radio Network.

• RESOURCES:
  • "Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB," (International Advertising Bureau, 2025).
  • "Cost per Thousand (CPM) Definition and Its Role in Marketing," by Will Kenton (Investopedia, 2024).
  • "Podcast Statistics You Need To Know," (Backlinko).

• APM Music — Licensing

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