No Hacks: Optimising the Web for AI Agents Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson
Apr 22, 2025
Join digital strategist Jono Alderson, known for his sharp insights on search and content strategy, as he tackles the future of SEO and content marketing. Jono argues that much of the old content is obsolete, citing Google's evolution towards 'solved query spaces' and zero-click answers. He emphasizes the importance of trust, branding, and human connection in marketing, revealing why unique, expert-driven content is crucial. Surprisingly, he even suggests local radio as a powerful medium to boost your brand in an AI-driven world.
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Solved Query Spaces Replace Low-Value Content
- Google and AI now understand many topics well enough that they no longer need low-value blog posts as inputs.
- Jono calls these 'solved query spaces' where redundant content adds no additional value.
AI Synthesizes Answers In The Long Tail
- Search engines will synthesize new answers, filling gaps humans never targeted in the long tail.
- That reduces incentive to send traffic to websites because results can be solved in situ.
Show Real People And Proven Expertise
- Double down on EEAT by showing real humans with credentials and trust signals on your site.
- Use demonstrable expertise and recognizable faces because people buy from people.