Jono Alderson

Join digital strategist Jono Alderson, known for his sharp insights on search and content strategy, as he tackles the future of SEO and content marketing. Jono argues that much of the old content is obsolete, citing Google's evolution towards 'solved query spaces' and zero-click answers. He emphasizes the importance of trust, branding, and human connection in marketing, revealing why unique, expert-driven content is crucial. Surprisingly, he even suggests local radio as a powerful medium to boost your brand in an AI-driven world.