Two by Two

Will Flipkart become PhonePe before PhonePe becomes Flipkart? (Full Episode)

13 snips
Jul 18, 2024
Professor R. Srinivasan and Srikanth Rajagopalan discuss how Flipkart and PhonePe are venturing into new areas to boost revenue. Flipkart aims for success with Supermoney while PhonePe explores hyperlocal delivery with Pincode. Both seek new opportunities in each other's domain due to market limitations and the quest for profitability. The conflict between the two giants is analyzed through a 2x2 matrix, setting the stage for future episodes of investigative business topics.
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INSIGHT

PhonePe's Data Advantage

  • PhonePe knows more about consumer behavior than Flipkart because it sees purchase history.
  • This richer data makes PhonePe commerce more insightful than Flipkart payments.
INSIGHT

Urban vs. Rural Dynamics

  • Flipkart and PhonePe's competition is primarily an urban phenomenon.
  • In smaller towns, Flipkart acts as a substitute for local stores, while PhonePe is essential.
INSIGHT

Evolution of Digital Payments

  • Payments initially served as a fulfillment tool for shopping, improving transaction success rates.
  • Digital payments expanded beyond shopping due to their scalability and broader applications.
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