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Will Flipkart become PhonePe before PhonePe becomes Flipkart? (Full Episode)

Two by Two

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Strategic Moves in Digital Commerce

This chapter delves into PhonePe's strategic entry into the Open Network for Digital Commerce (ONDC) to enhance user engagement and monetization through targeted offers. It explores Flipkart's potential for profitable advertising ventures and strategies to increase app engagement, contrasting with PhonePe's approach of providing diverse user experiences. The discussion also covers the evolution of payments into a gateway for offering complementary financial products like loans and insurance, and the competitive market dynamics in the digital payment space.

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