CMO Confidential
Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism
Jul 25, 2023
Tom Goodwin, a futurist and innovation expert, discusses rethinking technology, the importance of brands, the pitfalls of AI, and the problem of focusing on mundane analytics. He highlights how companies get irrationally excited about new tech, the difference between story and optimization, and the consulting world's anxiety-fueled nature. Tom also emphasizes the need to consider what hasn't changed and shares his disappointing experience at Cannes.
38:37
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Quick takeaways
- Recognize the enduring elements of marketing, like brand and customer service, to make better strategic decisions amidst the constant changes in the industry.
- Approach AI with a level-headed perspective, focusing on enhancing work and improving customer experiences rather than fearing obsolescence.
Deep dives
The Importance of Emphasizing What Has Not Changed
In the podcast episode, Tom Goodwin highlights the significance of recognizing what has not changed in the marketing industry. He argues that while new technologies and trends emerge, many fundamental principles of marketing have remained the same. He encourages marketers to take a step back and focus on the long-term, instead of getting caught up in the short-term hype. By understanding the enduring elements of marketing, such as the importance of brand, reputation, and customer service, marketers can make better strategic decisions and avoid getting overwhelmed by the constant changes in the industry.
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