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Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism

CMO Confidential

CHAPTER

The Impact of AI on Advertising

The speaker discusses the impact of AI on advertising and emphasizes the need for marketers to approach it with caution and thoughtfulness. They highlight that although AI can be amazing and powerful, it may not necessarily be helpful in every aspect of advertising. The speaker suggests that marketers should consider what AI does better than humans and how it can enhance their work, rather than assuming that it replaces the need for human creativity and expertise.

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