How to Win podcast with Peep Laja How Guillaume 'G' Cabane identifies growth opportunities for businesses
5 snips
Oct 18, 2021 Growth strategist Guillaume “G” Cabane breaks down how to find opportunities, test ideas, and keep landing pages aligned with the promises that attract customers. The conversation explores how Drift stood out with a bold narrative, how companies can create new market categories, and how sharper customer research helps businesses choose whom to target and what to say.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 4min
Are You Using Many Tricks for Your Big Bag of Tricks?
03:52 • 2min
How to Create and Maintain Scent for Conversions
05:55 • 3min
How to Find New Ideas and Experiment on Your Own
08:51 • 2min
Live Chat - Is Drift a Good Product?
10:31 • 5min
E-Commerce
15:19 • 2min
Building a New Market or Sub Category
16:53 • 2min
Developing a High Profit Business Model
18:56 • 6min
Marketing in a Saturate Category
24:43 • 4min
How to Reach Angel Investors and Get to Know Them
28:21 • 3min
What's the Pain?
31:17 • 3min
How to Get the Most Out of Your Business
33:51 • 2min