How Guillaume 'G' Cabane identifies growth opportunities for businesses
How to Win podcast with Peep Laja
00:00
How to Create and Maintain Scent for Conversions
An essential prerequisite for improving conversions is to create and maintain scent. Make pre click message and post click messages look and feel the same. Your starting point is then the company itself. What are they doing or not doing, and where are they currently under performing? And then that is way to optimize the machine. I tru you like, understand what's going on. As you said to i will patten match myself and push them to test things which i know have been wons elsewhere,. To gain confidece that they can actually execute.
Transcript
Play full episode
