This Week in Startups Proof of Impact CEO Fleur Heyns on meaningful metrics for measuring environmental impact (This Week in Climate Startups) | E1466
May 22, 2022
Fleur Heyns, Founder and CEO of Proof of Impact, discusses her journey from investment banking to championing ESG metrics. She highlights the challenges of measuring environmental impact and the transformative role of innovative data solutions. Fleur explains how blockchain can verify these metrics and the significance of transparent data for attracting responsible investors. The conversation also touches on the evolving regulatory landscape and its potential effects on sustainability practices in business.
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Fleur's Journey to Impact Investing
- Fleur Heyns worked in investment banking but found it boring and moved to South Africa.
- There, she built a successful online trading platform, later selling it and moving into impact investing.
Challenges of Impact Investing
- Impact investing struggles with scaling and proving the real environmental impact of investments.
- Data disclosures are difficult to obtain from private companies, hindering accurate impact assessment.
Proof of Impact's Data Collection
- Proof of Impact collects data via APIs from various sources like CRM and ERP systems.
- They augment this with objective data from devices and surveys to verify impact claims.