Fleur Heyns

Founder and CEO of Proof of Impact, a company focused on measuring and verifying ESG and impact data. Previously worked in investment banking and impact investing, building a successful trading platform in Africa.

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May 22, 2022 • 40min

Proof of Impact CEO Fleur Heyns on meaningful metrics for measuring environmental impact (This Week in Climate Startups) | E1466

Fleur Heyns, Founder and CEO of Proof of Impact, discusses her journey from investment banking to championing ESG metrics. She highlights the challenges of measuring environmental impact and the transformative role of innovative data solutions. Fleur explains how blockchain can verify these metrics and the significance of transparent data for attracting responsible investors. The conversation also touches on the evolving regulatory landscape and its potential effects on sustainability practices in business.

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