Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #177 - HVAC and Plumbing Lead Generation: Outbound Campaigns That Fill The Board
11 snips
Mar 13, 2025 Discover powerful outbound strategies to keep your service board thriving. Innovations like multi-channel marketing and smart software, such as Hatch, are key to boosting demand and productivity. Hear tips on navigating slow seasons and the importance of clear messaging in direct mail campaigns. The speakers share creative strategies for effective lead generation in the HVAC and plumbing sectors. Plus, gain insights on managing expectations and building a strong company culture focused on lead generation and sales.
AI Snips
Chapters
Transcript
Episode notes
Own Your Lead Generation
- Take full ownership of lead generation; it's your responsibility as a business owner.
- If your service board is empty, it's your fault, not external factors.
Prioritize Keeping Your Team Busy
- Ensure your team is consistently busy, as it's your responsibility as an owner.
- Lead generation is crucial for this and should be a primary focus.
Door Hanger Success Story
- John Wilson recounts a time a door hanger ad led him to try a service.
- This inspired his company to use door hangers, resulting in a tankless water heater sale on the first day.