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Innovative Lead Generation Strategies
This chapter explores effective lead generation strategies in the HVAC and plumbing industries, focusing on outbound campaigns and the significance of proactive approaches during slower seasons. The discussion highlights the challenges of maintaining a consistent flow of leads and shares insights on balancing traditional and digital marketing methods, including innovative uses of door hangers and Local Service Ads. Emphasizing accountability and adaptability, the speakers advocate for unique branding strategies to stand out in a saturated market.