Beyond Influential #66 Your Influence is a Business with Brittany Krystle (Under the Influence Podcast with Whitney Eckis)
10 snips
Mar 6, 2019 AI Snips
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750 Influencers And A Wake-Up Call
- While working for Gary Vaynerchuk, Brittany recruited 750 influencers to hold his book for free and saw the real-life impact of his content.
- That experience convinced her that personal brands can change lives and add genuine value.
Run Influence Like A Business
- Treat influence like a business by being clear, consistent, and community-minded.
- Focus on serving the people who care, not on chasing large follower counts.
Know Your Ideal Content Consumer
- Know your ideal content consumer deeply and make content for them, not for everyone.
- Build trust by aligning clarity, consistent content, and genuine engagement.