#66 Your Influence is a Business with Brittany Krystle (Under the Influence Podcast with Whitney Eckis)
Beyond Influential
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The Power of Consistency
Britney Crystal: I like when people niche down and grow their influence that way. We didn't talk about hitching down at all because people oftentimes come to me and they want like some broad reaching influence. And the reason you need to be clear about your brand and be putting out content is because that consistency and actually aligning with what you're saying is why people trust you, she says.
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