The Side Hustle Show 694: Your Path to $1k+ Brand Deals, Even With a Small Audience
17 snips
Sep 4, 2025 
Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, shares insights into landing lucrative brand deals, even with a small audience. He highlights the importance of niche targeting, showing how engagement trumps follower count. Listeners learn about the ROPE method for effective pitches and why user-generated content is shifting the game for creators. Justin also delves into building authentic partnerships and leveraging trends, providing practical tools to secure valuable collaborations and enhance personal branding.
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Niche Audience Beats Follower Count
- Dr. Alex, a veterinarian with only hundreds of listeners, built a sponsorship-funded business by serving a valuable niche audience.
- Brands paid for access to her audience because it matched their precise B2B targets, not because of follower count.
Pitch Services, Not Impressions
- If you have a small audience, pitch brands a different offer: turnkey content or a done-for-you channel instead of impressions.
- Use your platform as a portfolio and sell content services priced for value, not follower counts.
Why UGC And Shorts Are More Valuable
- Short-form UGC became valuable because brands can repurpose assets across ads and channels.
- That repurposability increased creator ROI and justifies higher creator fees.
