Product pitfalls: how to avoid them - David Pereira (CEO, CPO, omoqo GmbH)
Jun 19, 2024
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CEO and CPO of omoqo GmbH, David Pereira, shares insights on avoiding common product pitfalls. Topics include building an effective product strategy, recognizing mistakes, people management, balancing metrics and priorities, product principles, and asking insightful questions during interviews.
Recognize and avoid traps like bloated backlog and prioritizing opinions over evidence.
Focus on product management fundamentals, simplify decision-making, and prioritize value creation.
Establish solid product principles, prioritize collaboration, remain adaptable, and seek continuous improvement to prevent getting trapped.
Deep dives
Identifying Traps Faced by Product Teams
Product teams often fall into traps such as a bloated backlog, pleasing stakeholders instead of partnering with them, and prioritizing opinions over evidence when making decisions. Recognizing these traps requires humility and self-awareness to acknowledge personal contributions to the problem.
Utilizing the Right Ingredients for Product Teams
Creating successful product teams involves focusing on product management fundamentals like product strategy, discovery, and delivery. Emphasizing the importance of simplifying decision-making, uncovering valuable opportunities, and prioritizing value creation over perfection can set product teams up for success.
Maintaining a Trap-Free Environment
To avoid falling back into traps, teams should establish solid product principles to guide decision-making and conduct regular health checks to assess current practices. By prioritizing collaboration over coordination, remaining adaptable to change, and continuously seeking improvement, teams can prevent getting trapped.
Identifying Trapped Company Cultures During Job Interviews
During job interviews, candidates can gauge a company's potential traps by discussing how roadmaps are created, who is involved in the process, and how success is defined. By analyzing whether roadmaps focus on features or outcomes, and if product teams actively participate in roadmap creation, candidates can evaluate a company's product culture.
Ensuring Trap-Free Leadership and Decision-Making
Effective leadership involves prioritizing outcome over output, involving product teams in roadmap creation, and fostering collaboration within the team. By emphasizing principles such as starting with reality, promoting continuous learning, and aligning goals with team members, leadership can avoid common traps and drive successful product strategies.
What are the common pitfalls that product teams face? Join us this week on the podcast for a discussion with David Pereira, CEO and CPO of omoqo GmbH, as he shares his unique insights into building an effective product strategy and avoiding common traps that product-led organisations face.
Featured Links: Follow David on LinkedIn | David's website | Buy David's book 'Untrapping Product Teams' | Omoqo
Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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