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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
How to Stop Losing Listeners to Your Competition
Dec 26, 2023
This podcast explores the five content gatekeepers for podcast listeners and the consequences of not making it through them. It emphasizes the importance of choosing a clear and impactful podcast name and discusses the effectiveness of problem-focused titles. The psychology behind getting someone to click play is also explored, along with tips for podcasters on episode length, frequency, and types.
23:21
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Quick takeaways
- Podcast titles should effectively communicate the value and benefit to the listener, addressing their pain points and desired transformation.
- Negative psychology can be utilized in podcast marketing by focusing on problem-solving rather than just benefits, leveraging listeners' avoidance of pain.
Deep dives
Importance of Clear and Focused Podcast Titles
The podcast episode emphasizes the significance of having clear and focused podcast titles that effectively communicate the value and benefit to the listener. It highlights the example of a podcast that initially had a name related to the host's company, but it failed to resonate with potential listeners in the crowded business space. By renaming the podcast to address the specific pain point and desired transformation of the target audience, the podcast gained more traction. The episode stresses the need for a deep understanding of the listener's psychology, identifying their problems, fears, desires, and beliefs. A psychographic profile of the listener can be created to inform the entire show's content and, specifically, the podcast name, which acts as the initial content gatekeeper to grab the listener's attention.
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