The Land Investing Business Secrets

Mail Isn’t Dead! Is Now the Time to Double Down on Mailers? (Podcast Ep#105)

Feb 22, 2024

JT Olmstead shares his direct mail success story, emphasizing the effectiveness of scaling up mail operations. He delves into pricing strategies, KPI tracking, and the importance of consistent follow-ups. Discover his mailing strategy, pricing insights, and the impact of data analysis on business growth in this engaging episode.

46:31

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Episode guests

JT Olmstead

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Episode notes

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Quick takeaways

Direct mail remains a powerful tool for land business success, as shown by JT Olmstead's profitable scaling strategy.

Consistently tracking KPIs like response and conversion rates is crucial for optimizing mailers and overall business operations.

Embracing discomfort and stepping out of comfort zones, as discussed in 'The Comfort Crisis', can lead to personal and professional growth.

Deep dives

Tips for Starting a Land Business

When starting a land business, it's crucial to find a differentiator to stand out in a competitive market. Focus on crafting your brand message and connecting with your target audience in a unique way. Whether it's by emphasizing your local ties or customizing your marketing approach, finding that special angle can help you break through the noise and resonate with potential clients.

Introduction

3min

Direct Mail Marketing Evolution & Strategy for Land Business Growth

13min

Improving Data Analysis and KPI Tracking for Business Success

15min

Balancing Business, Passion, and Time Management

3min

Building a Unique Land Business

5min

Exploring Favorite Anime and Recommendations for Beginners

2min

Exploring Comfort, Leadership, and Video Games

4min

Closing Remarks and Thank You Message for Listening to the Podcast Episode

2min

You’ve no doubt heard the whispers that direct mail just isn’t cutting it anymore…is it true though?

Not according to JT Olmstead who’s finding HUGE success by scaling up his direct mail operation.

In fact, he’s built his entire business around direct mail.

Listen in as we peel back the curtain on how he’s been able to consistently make big gains with mailers. We’re digging into the type of mailer he sends most, how often and, critically, how he and his team lock in pricing (hint: lots of research goes into making no-brainer offers).

You’ll also learn how diligently tracking KPIs has helped JT streamline his mailers and land business; there’s just so much you don’t truly know about your business until you have the numbers in front of you.

If you’re having reservations about mailers, this episode is an absolute must.

IN THIS EPISODE LISTEN AND LEARN:

JT’s exact mailing strategy and how to work out pricing
How tracking performance weekly helps you optimize your processes
The importance of following up

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The Land Investing Business Secrets

Mail Isn’t Dead! Is Now the Time to Double Down on Mailers? (Podcast Ep#105)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Tips for Starting a Land Business

Importance of Tracking KPIs

Embracing Discomfort for Growth

The Joy of Collaborative Video Gaming

Recommending Amy Broussell as a Guest

Remember Everything You Learn from Podcasts