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Improving Data Analysis and KPI Tracking for Business Success
The chapter explores the company's utilization of specific tools like WAN.com and Zilla for pricing properties and mailers, underlining the need for consistent data sets. It delves into enhancing KPI tracking and data analysis to drive better business insights, focusing on metrics like response rate and conversion rates across communication channels. Additionally, the chapter details experiments with personalized mailers and the business owner's daily routine, highlighting the evolution of team growth and hiring strategies.