Think Fast Talk Smart: Communication Techniques
191. Memorable Messages: Choose Words That Capture Attention and Stay Remembered
Mar 18, 2025
Ada Aka, an assistant professor of marketing at Stanford Graduate School of Business, explores the science behind memorable communication. She reveals how word choice can significantly impact memory and perception, highlighting that certain words have more staying power than others. Aka discusses the art of crafting catchy slogans and how emotional language can enhance audience engagement. She provides practical tips on using framing and storytelling to create lasting impressions, making her insights invaluable for anyone seeking to communicate effectively.
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Quick takeaways
- Carefully chosen words significantly influence how messages are received and can shape perceptions and emotional responses over time.
- Utilizing storytelling and strategic word selection can enhance the memorability of communication, ensuring messages resonate with audiences effectively.
Deep dives
The Importance of Word Choice in Communication
Word choice significantly impacts how messages are received and remembered. Carefully selected words can shape perceptions and influence future thoughts and actions. For instance, words with emotional weight or concrete meaning tend to be more memorable, while informal language might catch attention better in certain contexts. This suggests that effective communication requires a strategic approach to word selection, ensuring that language not only conveys meaning but also resonates emotionally with the audience.
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