Ada Aka

Ada Aka, an assistant professor of marketing at Stanford Graduate School of Business, explores the science behind memorable communication. She reveals how word choice can significantly impact memory and perception, highlighting that certain words have more staying power than others. Aka discusses the art of crafting catchy slogans and how emotional language can enhance audience engagement. She provides practical tips on using framing and storytelling to create lasting impressions, making her insights invaluable for anyone seeking to communicate effectively.