Mobile Dev Memo Podcast Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)
Dec 17, 2025
Peter Stuart, founder of Velora Digital and former editor of Cyclingnews, dives into the transformative power of AI in media. He shares his journey in cycling journalism and the philosophy behind his AI-first approach, detailing how it streamlines editorial workflows while still valuing human oversight. Stuart tackles skepticism around AI in publishing, emphasizing the need for transparency in AI-generated content. He also discusses the potential for small teams to leverage AI for greater output, and the exciting future he envisions for Velora Cycling.
AI Snips
Chapters
Transcript
Episode notes
AI Automates Editorial Workflow
- AI can automate discrete editorial tasks like discovery, research, drafting, and publishing to materially augment a small team.
- Peter Stuart built a workflow where AI handles leads and drafts while human editors refine and verify the final output.
Train The Pipeline With Editor Feedback
- Feed editor edits back into the AI pipeline so drafts progressively resemble final articles.
- Use that feedback loop to reduce future rewriting and improve draft quality over time.
Automate The Visible Publishing Tasks
- Automate visible but repetitive publishing tasks like CMS fields, alt text, and image prep.
- Free human time for higher-value reporting and analysis by removing mechanical work.