In this week's episode of the podcast, I speak with Peter Stuart, the founder of Velora Digital, which publishes Velora Cycling, a new media outlet focused on the sport of cycling. Velora Digital has adopted an AI-first philosophy and integrates AI tools thoughtfully and fundamentally into its publishing process. I've known Peter since we both studied at University College London many years ago — he has spent his career in publishing, most recently serving as the editor of Cyclingnews, the world’s largest road cycling and pro cycling website.
In this episode, we discuss:
- What it means to be an AI-first media company
- What core editorial principles Velora is organized around
- Velora's editorial process
- At what point in the editorial process it is necessary to have a human in the loop
- The role that disclosure of AI-generated content / assets plays
- The skepticism that Velora has faced since launching.
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