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Behind the Bastards
Part Three: The Terrible Secret of Steve Jobs
Mar 12, 2024
Exploring Steve Jobs' impact on Apple, failed product launches, and near destruction. Discussion on rebellion, charisma, and innovation. Intriguing insights into his manipulative tendencies and leadership style. Humorous take on the toilet foot bath saga. Clash of visions and tech borrowing at Apple. Persuasion tactics to secure John Scully's partnership. Exploring Jobs as a manipulative cult leader and the significance of the 1984 ad. The rise and fall of the Macintosh and Wozniak's departure from Apple. Personal reflections and tech turmoil in the mid-80s.
01:14:50
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Quick takeaways
- Jobs envisioned a premium Macintosh deviating from mass accessibility, raising concerns about marketability.
- Hiring Sculley posed challenges in transitioning Apple from a tech giant to a consumer brand.
Deep dives
The Vision for the Macintosh
Jobs envisions the Macintosh as a revolutionary computer project, but with additional features and costs that turn it into a premium machine, deviating from the initial plan of an accessible personal computer for the masses. He passionately conveys a future where Apple will combat IBM's dominance by creating a freedom-fighting machine, although the high cost raises concerns about marketability and affordability.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode