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Part Three: The Terrible Secret of Steve Jobs

Behind the Bastards

CHAPTER

Jobs' Persuasion Tactics and Scully's Joining Apple

The chapter explores Jobs' strategic efforts to persuade John Scully to join Apple, drawing parallels between Pepsi Challenge and corporate dynamics. Jobs manipulates Scully with grand visions of Apple's revolutionary mission, ultimately succeeding in securing Scully's partnership despite initial reservations.

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