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7min chapter
Part Three: The Terrible Secret of Steve Jobs
Behind the Bastards
Jobs' Persuasion Tactics and Scully's Joining Apple
The chapter explores Jobs' strategic efforts to persuade John Scully to join Apple, drawing parallels between Pepsi Challenge and corporate dynamics. Jobs manipulates Scully with grand visions of Apple's revolutionary mission, ultimately succeeding in securing Scully's partnership despite initial reservations.
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Listen to the best highlights from the podcasts you love and dive into the full episode