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8min chapter
Part Three: The Terrible Secret of Steve Jobs
Behind the Bastards
The Rise and Fall of the Macintosh
Exploring the creation and impact of the iconic 1984 Apple commercial, this chapter discusses the symbolism, unconventional casting choices, and reactions from Apple executives. It delves into the challenges faced by the Macintosh product line, from inflated sales projections to internal dynamics at Apple under Steve Jobs' leadership. The chapter also highlights Jobs' technical mistake with the Twiggy drive and the eventual launch of the Macintosh with a floppy drive.
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