Music Ally Focus

YouTube's Artist & Label Development team for Europe, Middle East & Africa: what does it do, and how do they choose which artists to support? YouTube's Nur Ozdamar explains all.

Dec 14, 2023

Nur Ozdamar from YouTube's Artist & Label Development team joins the podcast to explain how they support emerging artists and label partners in Europe, Middle East, and Africa. Topics discussed include choosing artists to partner with, evolving music consumption on YouTube, integrating music into other media, collaborations between creators and artists on YouTube, ambitions for the team in the future, and Nur's love for Jeff Buckley's music.

29:51

Creator website

Episode guests

Nur Ozdamar

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

YouTube's Artist & Label Development team supports artists and labels in utilizing YouTube for music promotion and business development.

YouTube emphasizes the importance of fans in the music experience, providing various engagement opportunities and connecting artists with their fans.

Deep dives

Supporting artists and labels on YouTube

Noa Azdaman, YouTube's artist and label development lead for the EMEA region, discusses how her team helps artists and labels across Europe, Middle East, and Africa utilize YouTube to share their music and stories. They provide guidance, education, best practices, and platform expertise, optimizing channels and utilizing features that complement artists' release strategies. The team also supports labels with business development, contracts, and music usage on the platform. The ultimate goal is to connect YouTube and artists, increasing plays, followers, and reach.

Introduction

1min

YouTube Artist & Label Development for EMEA Region

19min

The Changing Role of Music and Fan Behaviors on YouTube

4min

Ambitions, Success Measurement, and Goals for YouTube's Artist & Label Development Team

2min

Wrapping up the Interview and Favorite Music Selection

2min

Ep. 135: YouTube's Nur Ozdamar joins Music Ally's editor Joe Sparrow to explain how her Artist & Label Development team for Europe, Middle East & Africa (EMEA) supports the careers of artists and its label partners. She describes the help that they provide, how they choose which emerging artists they eventually partner with – and how her team consider the changing face of music consumption on YouTube.

YouTube for Artists: https://artists.youtube/

Jeff Buckley :⁠https://www.youtube.com/watch?v=3MMXjunSx80

Unicycle skips: https://www.guinnessworldrecords.com/world-records/most-skips-on-a-unicycle-in-one-minute

------

👉 FREE Amazon Music for Artists courses & certification: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://learn.musically.com/courses/amazon-music-for-artists/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👋 ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Knowledge⁠⁠⁠⁠⁠⁠⁠⁠⁠, Music Ally’s free weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠musically.lnk.to/knowledgepo⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our ⁠⁠⁠⁠⁠⁠⁠⁠⁠corporate and sponsored subscriptions⁠⁠⁠⁠⁠⁠⁠⁠⁠. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: ⁠⁠⁠⁠⁠⁠⁠⁠⁠musically.com/subscription-options⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ⓜ️ Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠Music Ally⁠⁠⁠⁠⁠⁠⁠⁠⁠'s industry-leading analysis, reporting and news: ⁠⁠⁠⁠⁠⁠⁠⁠⁠musically.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/musicallybiz⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/musically⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/musicallyfb