Music Ally Focus
YouTube's Artist & Label Development team for Europe, Middle East & Africa: what does it do, and how do they choose which artists to support? YouTube's Nur Ozdamar explains all.
Dec 14, 2023
Nur Ozdamar from YouTube's Artist & Label Development team joins the podcast to explain how they support emerging artists and label partners in Europe, Middle East, and Africa. Topics discussed include choosing artists to partner with, evolving music consumption on YouTube, integrating music into other media, collaborations between creators and artists on YouTube, ambitions for the team in the future, and Nur's love for Jeff Buckley's music.
29:51
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Quick takeaways
- YouTube's Artist & Label Development team supports artists and labels in utilizing YouTube for music promotion and business development.
- YouTube emphasizes the importance of fans in the music experience, providing various engagement opportunities and connecting artists with their fans.
Deep dives
Supporting artists and labels on YouTube
Noa Azdaman, YouTube's artist and label development lead for the EMEA region, discusses how her team helps artists and labels across Europe, Middle East, and Africa utilize YouTube to share their music and stories. They provide guidance, education, best practices, and platform expertise, optimizing channels and utilizing features that complement artists' release strategies. The team also supports labels with business development, contracts, and music usage on the platform. The ultimate goal is to connect YouTube and artists, increasing plays, followers, and reach.
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