

YouTube's Artist & Label Development team for Europe, Middle East & Africa: what does it do, and how do they choose which artists to support? YouTube's Nur Ozdamar explains all.
Dec 14, 2023
Nur Ozdamar from YouTube's Artist & Label Development team joins the podcast to explain how they support emerging artists and label partners in Europe, Middle East, and Africa. Topics discussed include choosing artists to partner with, evolving music consumption on YouTube, integrating music into other media, collaborations between creators and artists on YouTube, ambitions for the team in the future, and Nur's love for Jeff Buckley's music.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 1min
YouTube Artist & Label Development for EMEA Region
01:29 • 19min
The Changing Role of Music and Fan Behaviors on YouTube
20:42 • 4min
Ambitions, Success Measurement, and Goals for YouTube's Artist & Label Development Team
25:06 • 2min
Wrapping up the Interview and Favorite Music Selection
27:27 • 2min