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19min chapter
YouTube's Artist & Label Development team for Europe, Middle East & Africa: what does it do, and how do they choose which artists to support? YouTube's Nur Ozdamar explains all.
Music Ally Focus
YouTube Artist & Label Development for EMEA Region
The speaker explains their role as YouTube's artists and label development lead for the EMEA region, sharing how they help artists and labels utilize YouTube to promote their music. They discuss the importance of increasing plays, following numbers, and reach on YouTube, and give advice on consistency and knowing the platform. They also talk about selecting artists to support and the outlook of a YouTube music fan in 2024.
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