The Flow

The Flow: Episode 94 - How to Market Your Podcast with Cassie Tucker

Dec 3, 2024
Guest
Cassie Tucker
Cassie Tucker, an independent marketing consultant and co-host of the Marketing Happy Hour Podcast, shares her expertise in this insightful discussion. She dives into essential marketing strategies for podcasters, emphasizing goal setting and audience engagement. Cassie reveals effective tools, including AI technologies, while underscoring the importance of storytelling in building connections. The conversation also touches on the need for a structured workflow, time management techniques, and the power of video content to elevate a podcast's reach.
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ADVICE

Start With Purpose And Audience

  • Clarify why you podcast and who you serve before creating content.
  • Use that clarity to pick episode topics and shape messaging consistently.
ADVICE

Discover Pain Points Directly

  • Find audience pain points by asking them directly and using ChatGPT to brainstorm.
  • Work backwards from your solution to list problems that make listeners seek you out.
ADVICE

Use Storytelling To Craft Messaging

  • Apply the StoryBrand framework: your listener is the hero and your show is the guide.
  • Use the framework to write clear messaging for your website, socials, and episodes.
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