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The Flow
The Flow: Episode 94 - How to Market Your Podcast with Cassie Tucker
Dec 3, 2024
Cassie Tucker, an independent marketing consultant and co-host of the Marketing Happy Hour Podcast, shares her expertise in this insightful discussion. She dives into essential marketing strategies for podcasters, emphasizing goal setting and audience engagement. Cassie reveals effective tools, including AI technologies, while underscoring the importance of storytelling in building connections. The conversation also touches on the need for a structured workflow, time management techniques, and the power of video content to elevate a podcast's reach.
52:34
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Quick takeaways
- Podcasters must embrace marketing as a core part of their role, defining their purpose and audience to effectively tailor their messaging.
- Utilizing AI tools like ChatGPT allows podcasters to analyze content and audience insights, enhancing relevance and engagement.
Deep dives
The Role of Marketers in Podcasting
Every content creator, including podcasters, becomes a marketer by default, as they aim to promote their creations. Understanding this perspective helps creators embrace marketing as an essential aspect of their work. It is crucial for podcasters to clearly define their purpose and target audience when considering marketing strategies. By identifying the unique value their podcast offers, creators can effectively tailor their messaging and better engage their audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode