Cassie Tucker, an independent marketing consultant and co-host of the Marketing Happy Hour Podcast, shares her expertise in this insightful discussion. She dives into essential marketing strategies for podcasters, emphasizing goal setting and audience engagement. Cassie reveals effective tools, including AI technologies, while underscoring the importance of storytelling in building connections. The conversation also touches on the need for a structured workflow, time management techniques, and the power of video content to elevate a podcast's reach.