The Storytelling Lab Why Ownable Originality Is the Only Differentiator Left with Rob Meyers
Sep 22, 2025
In this engaging discussion, Rob Meyers, Managing Director of the creative studio Versus, emphasizes the importance of 'ownable originality' in creating unique content that reflects true identity. He shares insights on cultivating a culture-first organization that empowers creativity and drives passion. Rob explores how brands are shifting towards long-form storytelling and original documentaries, moving beyond traditional marketing approaches. His philosophy champions curiosity over templates, igniting inspiration for anyone looking to transform their storytelling strategy.
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Long-Form Opens Brand White Space
- Brands can and should participate in long-form storytelling to embed themselves meaningfully in narratives.
- Long-form offers deep white space for brands beyond token placement or logos.
Bring Brands In At The Start
- Involve brands early in storytelling when their POV naturally fits the narrative.
- Start conversations with brands instead of retrofitting them as an afterthought.
Choose Thought Over Mere Presence
- Don't confuse the ability to publish with meaningful storytelling.
- Invest time and thought because many easily produced posts lack true purpose or impact.
