The Storytelling Lab Why Ownable Originality Is the Only Differentiator Left with Rob Meyers
Sep 22, 2025
In this engaging discussion, Rob Meyers, Managing Director of the creative studio Versus, emphasizes the importance of 'ownable originality' in creating unique content that reflects true identity. He shares insights on cultivating a culture-first organization that empowers creativity and drives passion. Rob explores how brands are shifting towards long-form storytelling and original documentaries, moving beyond traditional marketing approaches. His philosophy champions curiosity over templates, igniting inspiration for anyone looking to transform their storytelling strategy.
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Philosophy Over Visual Signature
- Versus defines itself by a philosophy and sensibility rather than a visual style.
- They prioritize finding the best creative solution that yields ownable originality for clients.
Center Brand Identity On Culture
- Build your brand identity around culture, not a single visual style.
- Invite clients into that culture through curiosity, communication, and mutual respect.
Stay Close To Keep Culture Alive
- Stay intentionally close to daily operations to keep culture alive.
- Maintain constant communication, including one-on-ones, to prevent distance as you grow.
