The Storytelling Lab cover image

Why Ownable Originality Is the Only Differentiator Left with Rob Meyers

The Storytelling Lab

00:00

From Ads to Long-Form: Brands as Storytellers

Versus' evolution into long-form originals and why brands—creative or not—are increasingly investing in documentaries and narrative content to engage deeply and own stories.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app