Wealthy Way

Digital Marketing 101 - A Complete Beginner's Guide to Marketing (Explainer Video) | Stephen Johnson & Stephen Blackburn

Mar 18, 2024
Discover the pitfalls of marketing agencies and the power of Facebook data in digital marketing. Learn about metrics, Facebook pixel setup, and strategies for effective ad scaling. Explore manual bidding advantages, audience building through valuable content, and overcoming self-doubt in marketing. Dive into lead generation, mentorship, and surrounding yourself with achievers for success.
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ADVICE

Bring Marketing In-House

  • Do bring marketing in-house when you can to retain control and creative direction.
  • Train your team instead of overpaying agencies that may underperform or hold your data hostage.
ANECDOTE

Student Scaled From $900 To $50k/Month

  • They trained a clothing seller for two months who went from $900/month to $50–60k/month.
  • Teaching owners to run ads replaced agencies and dramatically increased her profitability.
INSIGHT

Pixel Powers Lookalike Scaling

  • Use the Facebook pixel (data set) to track website actions and build custom and lookalike audiences.
  • Lookalikes scale a small list of buyers into millions of similar prospects for efficient targeting.
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