23min chapter

Wealthy Way cover image

Digital Marketing 101 - A Complete Beginner's Guide to Marketing (Explainer Video) | Stephen Johnson & Stephen Blackburn

Wealthy Way

CHAPTER

Building an Audience through Valuable Content

The chapter emphasizes the importance of creating content to build an email list and audience rather than relying solely on social media likes. It discusses strategies like using text hotlines to offer valuable content, the necessity of multiple offers, and providing high-quality free content to attract and retain customers. The conversation also touches on marketing strategies like low-ticket funnels, self-liquidating lists, and the importance of organic content alongside ads in today's marketing landscape.

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