E146: Brett Young On Culture Building In The Sunshine State
Mar 29, 2024
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Brett Young, CEO of Erb and Young, discusses mentorship in network marketing, creating positive team culture, transitioning to insurance, personal development, and leveraging technology for growth in the insurance industry.
Prioritize marketing over sales for a referral-based business model.
Utilize technology like HubSpot and Quote Rush for efficient operations and lead generation in insurance.
Deep dives
Building a Business in the Insurance Industry
Urban Young focuses on training insurance professionals to prioritize marketing over sales, creating a referral-based business model for lead generation. They emphasize investing in sales infrastructure, hiring before readiness, and ensuring agents are on offense. The open work environment fosters collaboration and rapid learning among team members, contributing to the agency's success.
Key Technological Tools for Urban Young
HubSpot stands out as a vital asset for Urban Young, despite its complexity, facilitating efficient operations and customer relationship management. Additionally, Quote Rush plays a crucial role in generating accurate homeowners insurance quotes, particularly in the volatile Florida insurance market. These technologies have significantly contributed to the agency's performance and adaptability in the challenging industry.
Encouragement for Insurance Professionals
The journey in the insurance business offers unique opportunities for growth and impact as leverage increases and businesses evolve. Emphasizing the transition from working in the business to working on the business, Urban Young advises aspiring entrepreneurs to trade up skill sets and remain focused on building a business instead of just an agency. The podcast concludes with a message of encouragement for those navigating their insurance careers.
Sharing Insights on the Agency Freedom Podcast
Brett Young shares insights on team building, stoic philosophy, and impacting lives within the insurance industry on the Agency Freedom Podcast. Engaging in deep discussions about culture, operations, and personal development, the episode delves into Urban Young's approach to fostering collaborative environments and leveraging technology. The podcast captures the essence of Urban Young's journey and values, offering valuable insights to listeners.