Marketing School - Digital Marketing and Online Marketing Tips Why is Organic Content So Expensive?
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Nov 19, 2025 The hosts dive into the soaring costs of content creation, revealing a steep $250k for in-house efforts. They discuss the pitfalls of agency work and the benefits of hiring nearshore talent for better quality and cost efficiency. Discover how data-driven insights and intimate events drastically outperform traditional webinars in generating revenue. The conversation also emphasizes crafting targeted content for enterprise clients, leveraging in-person engagements to foster valuable relationships, and the unexpected potential of networking.
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Trim Content Spend And Prioritize Revenue
- Cut bloated content costs and prioritize revenue over pure reach when sizing content teams.
- Hire nearshore part-time specialists or bring more full-time staff in-house when quality and ownership matter.
Nearshore Balances Cost And Collaboration
- Nearshore hires (e.g., Argentina) balance cost and timezone alignment better than distant offshore teams.
- Errors still happen, so build checking processes for data and visuals to avoid costly mistakes.
Build A Research Engine For Charts
- Use surveys, third-party data deals, scraping, and paid researchers to create reliable charts at scale.
- Always cite sources and double-check AI or scraped stats against primary sources before publishing.