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Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO.
Key takeaways:
Build lean B2B content teams that prioritize revenue, not just reach.
Use data-driven charts and research workflows to attract high-LTV enterprise clients.
Host intimate in-person events to unlock RFPs and multi-million dollar deals.
Chapters:
(00:00) Content costs explode to $250k
(02:00) In-house content vs agencies
(04:30) Data charts and research engine
(06:10) Events outranking webinars for revenue
(08:00) Intimate B2B executive hotel events
(11:30) Speaking inside enterprise headquarters
(16:00) Travel grind, jets and demand
(18:40) Enterprise-focused content over vanity views
(22:00) When paid talks don’t convert
(28:30) Paying to speak at the right events
(31:30) Executive programs and franchise deals
(33:20) Find your best marketing channel
