Copywriters Podcast
Lightning Fast First Draft, with Kevin Rogers
May 2, 2022
Kevin Rogers, an A-List copywriter and successful stand-up comedian, shares a 10-step process for quickly drafting a sales page. He combines his experiences from both fields to provide valuable insights. The episode covers topics such as starting the first draft, benefits of printed books in copywriting, breaking down big problems, and the six amplifiers for a successful pitch.
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Quick takeaways
- The four by six strategy provides a structured approach for copywriters to create a first draft of their sales pages, breaking it down into four essential questions and six amplifiers.
- Addressing trust, belief in effectiveness, and personal applicability are important objections that copywriters should target in their sales copy to build trust, provide proof, and address specific concerns of potential buyers.
Deep dives
The Four by Six Strategy
The guest, Kevin Rogers, introduces his four by six strategy, which is a 10-step process to help copywriters create a first draft of their sales pages. The four essential questions cover the product, presenter, problem, and proposition, while the six amplifiers focus on value, proof, safety, bonus, call to action, and close. This strategy helps copywriters overcome resistance and anxiety when starting a project, provides a clear structure for organizing thoughts, and allows for more focused exploration of big ideas and closing arguments.
