Business Wars Hershey vs Mars - Blast Off | 2
Oct 30, 2019
Forrest Mars, son of Frank Mars, played a crucial role in the expansion of the Mars candy empire. In this discussion, they delve into the intense family dynamics that shaped their business journey. Forrest recounts the creation of the iconic Milky Way and the strategic launch of the Mars Bar in the UK. Tensions rise amidst the Great Depression and WWII, influencing their innovative marketing tactics. Learn how familial strife and economic challenges fueled a candy revolution that would ultimately compete with Hershey.
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Milky Way's Origin
- Forrest Mars, arrested for illegal postering, reunited with his estranged father, Frank.
- This led to the creation of the Milky Way candy bar, inspired by a chocolate malt.
The Hershey Deal
- Frank Mars secured a crucial credit deal with Hershey's William Murray for Milky Way production.
- Murray was impressed by the candy bar's taste and sales potential.
Forrest's Temper
- Forrest's demanding and volatile behavior at the new Mars factory caused friction.
- He threw a defective candy bar at a worker, highlighting his obsession with quality.