Forrest Mars

Forrest Mars, son of Frank Mars, played a crucial role in the expansion of the Mars candy empire. In this discussion, they delve into the intense family dynamics that shaped their business journey. Forrest recounts the creation of the iconic Milky Way and the strategic launch of the Mars Bar in the UK. Tensions rise amidst the Great Depression and WWII, influencing their innovative marketing tactics. Learn how familial strife and economic challenges fueled a candy revolution that would ultimately compete with Hershey.