MarTech Podcast ™ // Marketing + Technology = Business Growth CMO and Former Meta AI Marketer on AI’s Reality Check
Nov 3, 2025
Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, tackles the challenges of stale data. She unveils how live data infrastructure transforms businesses, highlighting its impact on retail inventory, manufacturing efficiency, and finance trading. Noha discusses the complexities of migrating to real-time data and illustrates the incredible ROI it can generate across various sectors. Additionally, she addresses concerns about analysis paralysis and emphasizes the importance of striking a balance between KPIs and exploratory data access.
AI Snips
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Transcript
Episode notes
Legacy Systems Obstruct AI Progress
- Many companies stick with legacy systems because migration is hard and users resist change.
- The modern data stack is fragmented, slow, and makes AI on top of it less effective.
AI Should Prompt Process Redesign
- Many teams copy old processes when adding AI instead of rethinking underlying workflows.
- Treat AI as an opportunity to redesign processes, not just automate templates.
Migrate Where ROI Is Clear
- Prioritize migrations where incremental value clearly outweighs migration cost using incrementality analysis.
- Target pockets with measurable ROI first instead of trying to make everything real-time at once.