Noha Rizk

Chief Marketing Officer at Incorta and former Global Head of Marketing at Meta AI, with expertise in live data infrastructure, analytics, and driving AI-enabled business impact.

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Nov 3, 2025 • 27min

CMO and Former Meta AI Marketer on AI’s Reality Check

Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, tackles the challenges of stale data. She unveils how live data infrastructure transforms businesses, highlighting its impact on retail inventory, manufacturing efficiency, and finance trading. Noha discusses the complexities of migrating to real-time data and illustrates the incredible ROI it can generate across various sectors. Additionally, she addresses concerns about analysis paralysis and emphasizes the importance of striking a balance between KPIs and exploratory data access.

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