The Happy Pricing Podcast What to Do When People Say You’re Too Expensive
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Sep 20, 2023 Frances, an expert in audience needs and value perception, and Simon, a professional in client relationship building, join to tackle the sticky subject of pricing. They discuss how understanding your value can boost your confidence when setting rates. The duo explores handling rejection in negotiations, emphasizing that a 'no' can actually strengthen future interactions. They also highlight the importance of clear communication about professional worth, especially in personal relationships, ensuring that value is recognized without compromising connections.
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Derek Sivers' Pricing Strategy
- Derek Sivers, a musician, charged more for shorter sets due to travel time.
- A one-hour set cost more than a two-hour set, emphasizing the value of his time.
Pricing Is About Value Perception
- Simon emphasizes the importance of perceived value in pricing discussions.
- Pricing is about aligning value perception between the seller and the buyer.
Confidently Doubling Rates
- Carlos questions how to confidently double rates, a common suggestion for increasing profitability.
- Doubling rates requires justifying the increase, which links back to perceived value.