The Happy Pricing Podcast
What to Do When People Say You’re Too Expensive
Sep 20, 2023
Frances, an expert in audience needs and value perception, and Simon, a professional in client relationship building, join to tackle the sticky subject of pricing. They discuss how understanding your value can boost your confidence when setting rates. The duo explores handling rejection in negotiations, emphasizing that a 'no' can actually strengthen future interactions. They also highlight the importance of clear communication about professional worth, especially in personal relationships, ensuring that value is recognized without compromising connections.
38:55
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Quick takeaways
- Recognizing and communicating your value is essential for confident pricing strategies that resonate with clients' perceptions.
- Experiencing rejection should be viewed as an opportunity for growth, helping refine pricing strategies and enhance resilience in business.
Deep dives
The Concept of Pricing Philosophy
Pricing philosophy encompasses the underlying principles that guide how individuals set their prices. The discussion highlights a story from Derek Sivers about charging $1,500 for a two-hour music set, which transformed into a $2,000 quote for a one-hour performance. This approach illustrates that pricing isn't just about time spent but also about the value and effort entailed in providing the service. Ultimately, the exchange should reflect both the seller's worth and the client's perception of value, which can lead to a mutually satisfying agreement.
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