Valuing Worth: The Art of Pricing

Understanding your value can help you price more confidently, without being brash. When we understand our target audience and what they need, we can create a perception of value that resonates with them. But we need to be prepared to handle rejection and understand that a "no" isn’t necessarily the end of the conversation.

If we don't communicate the value of our work properly, we undervalue it and risk missing out on valuable client relationships.

This week, Carlos is joined by Frances and Simon from the Better Bolder Braver community, who help coaches market their work with more ease. That involves having tricky conversations around pricing, and being able to clearly communicate the value they bring.

This episode is perfect for you if you

• Want to learn how to confidently set prices
• Are interested in understanding how to convey your work’s value to potential clients
• Need advice on dealing with rejection and building confidence in pricing conversations

Links

• Join the Happy Pricing course
• Join the conversation live
• Pricing Philosophy – Derek Sivers
• Better Bolder Braver
• Never Split the Difference: Negotiating as if Your Life Depended on it, by Chris Voss and Tahl Raz
• Chris Voss Teaches the Art of Negotiation – Masterclass